Innovative idea for advertising and operating
Starbucks and SBB Cargo you have opened the first Starbucks shop on a train, where the traveller offers an innovative way the Starbucks coffee. The first official trip of the Starbucks turn was on November 21 at 06:36 from Geneva airport to St.Gallen.
Starbucks is always looking for unique places, where it connects with its customers and together with SBB creates an inviting atmosphere, where can travelers rest and enjoy your ride. The design is contemporary and based on comfort and functionality. This combination is by the beautiful design elements and color scheme, inspired by coffee, expressed.
The exterior design of the sleek, red-and white car is decorated on both sides with brand-name products. White screen characters present the whole menu including tea pastries and drinks, as well as the icon and an image of the trade fair.
Inside you can see a warm, pleasant design with a palette in shades of coffee created by dark brown beans to snow-white, frothed milk. The two levels provide seating for a total of 50 people.
Starbucks shop in a train
Warm, brown tones
Beige seats leather
Friendly staff, satisfied travelers
Image characters represent the products
Corner of the bar – drinks, pastries in rich offer
wooden furniture looks inviting