The Points Of Interest In Italy And The World Of Fashion

Editor   December 14, 2015   Comments Off on The Points Of Interest In Italy And The World Of Fashion

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Fashion Giants finance the renewal of important sights in Italy

In Italy, fashion houses strongly involved with the topic of monument protection. This is especially because that these companies about the importance of the points of interest in Italy are aware of your own image.

Fashion house Fendi restored Fontana di Trevi


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Recently, the Trevi fountain has been restored. We use this as an occasion to inform you more about the commitment of the fashion brands. Also we add with beautiful pictures of these and other well preserved monuments in Italy. A Italy trip during the advent season might be just right for you! What do you think of this idea?

Legendary treasures of culture can remain using the fashion houses

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2013 followed even Fendi, one of the major Italian fashion brands, these benefactors examples. The company announced publicly that she invested $2.5 million in the renovation of the Trevi Fountain. Thus, Fendi shows a serious commitment to getting the sights in Rome.

One of the oldest shopping malls in Milan cooperates with Prada and Versace

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Cultural heritage and luxury clothes in one

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About the restoration

The restoration started in the central part of the fountain, extended to the pages and ended off with the renewal of the upper part of the Trevi Fountain. The work various aspects included, including the renovation of the marble statues. This, as well as the travertine have been cleaned as a precaution. Newly tested the water supply and drainage system of the basin. The gold-plated Latin inscriptions still was replaced.

DEATH BB´s aims at a high level also in the restoration of the Coliseum

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Prada and Versace support the restoration of the Milanese Gallery of Vittorio Emanuelle II

Last year, Prada and Versace have made II large donations for the restoration of the Milanese Gallery of Vittorio Emanuelle. The building distinguishes itself through to its fine and easily appearing arcades of glass and iron. It is located in the immediate vicinity of the Milan Cathedral. It was built in 1865 in honor of the last Italian King.

The famous fountains of Rome can finally show his new face

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The history Association of Prada and the gallery already in 1913. At that time, the company’s first business was opened. That happened 30 years before the destruction of the monument during the second world war. 2013, Prada opened another shop for men’s clothing. It was located directly opposite the historic store that was opened in the 20s. This is by the way still on.

Beautiful views of Rome

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Soon business also this of Versace followed after the opening of the new Prada. It is also centrally located in Rome.

Both companies United their powers and brought the necessary investment for the restoration of the historic building.  It involves the renovation of 14 000 m² large area. The renovation consisted mainly in the cleaning of the facade of the accumulated layers of dust, which hid their true beauty. This was done with special materials and of well-prepared specialists. The company, which has been entrusted with this task, deals with restoration for more than 150 years.

The splendor of Rome at night

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Then the stucco ornaments and figures were painted new

The restoration is still not completely closed. 2016 is the restoration of the glass ceiling.

Donate Zegna and Giorgio Armani for the Italian Foundation for monument protection.

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The FAI – Fondo per l ‘ AmbienteItaliano, the Italian Foundation for monument protection and nature conservation was promoted twice by Zegnas and Giorgio Armani. More specifically, they have invested in the restoration of the Villa Necchi, as well as at the Abbey of San Fruttuoso nearby Portofino. Thus these two companies were also for reception of the tourist attractions in Italy.

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Villa Necchi is located in Milan. The building was built in 1932 and was a well-known Italian Sozialist family Necchi. It was owned by two sisters. Piero Portaluppi is architect of the plant. This building is characteristic of the Italian rationalism. It is one of the most famous Italian villas, which were built in the town in the 20th century. The building of the Italian heritage could be restored and ready made the public thanks to the promotion of Zegna and Giorgio Armani.

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In addition to the great restoration action, there were also more projects which achieve the reconstruction of the same building and the former Italian lifestyle. A significant piece of art was created for every room. It represents the life style of the two sisters in a modern way. This project was realized with the help of many fashion companies, including Alessi and NODUS.

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