Individual packaging material – the trend for modern marketing
Dimensions are notoriously expensive. Who want to afford such individual pieces must engage often deeper in the Pocket. There are however already modern individual solutions on the market that make affordable custom-made almost for everyone. The same goes for individual packaging. The individualisation of products can be implemented today with limited budgets. The same is achieved also in the packaging industry.
Individual packaging for individual consumers
A contemporary packaging combines a number of important properties. Classic product features are in the adequate protection of goods, the transport optimisation and the present product information. An individual design of the packaging also increases the chances of the sale. The consumer is already on the packaging with the content in contact, a personal bond for each product is made ideally affecting buying behavior.
Design options for packaging
Packages offer a range of possibilities for an individual design. Although many specifications on the part of the legislature, various approaches to the design of individual packages are available:
Graphics and design
Choice of material
The material is an important element to the design of packaging. A packaging material must be functional, make sure to protect the product from external influences and easy to work. On the other hand, material plays a decisive role in the optical presentation. The sustainability of packaging is another important point.
The modern consumer emphasis on biodegradable packaging materials, causing a minimal CO2 emissions during production. What material for a specific product is the best choice, must be decided individually however. Providers such as medewo.com / de lead many packaging materials, which allow tailor-made conversions and serve individual needs.
Graphic design of individual packaging
Colors, shapes, fonts, and graphics – hundreds of decisions are made for the optical design of a packaging. What elements can be where the best placed? What information make a central venue? What belongs on the bottom of the back? The answers to these questions be different for every project and result in very individual designs. It should be so.
Note packaging design! A face cream for men can be better presented as a sunscreen for children using a dark color. The set of knives for the professional use can waive a playful design. It is important to match the design on the product and the packaging material. Not every idea can be implemented with any material.
The modern consumer world requires one thing above all: fast and efficient solutions!
This claim does not stop at packaging. The so-called “convenient packaging” is today no longer indispensable from the product planning. The packaging is optimized to the benefit and use of the respective product.
For example, a food product in the packaging can be warm and out of the packaging cover fold a fork, this Verpackunggleichzeitig acts as a storage box, Cookware, cutlery and plates. Also reusable packaging are very popular among consumers. Comes the rice in a robust bag with zipper, and it has an attractive design, at the same time this packaging may enjoy a second life as individual storage bag.
Tailor-made packaging offer conclusion – added value
The individual packaging to the optimised design, a well-designed packaging convinces potential buyers and consumers. The consumer is directly addressed via individual packaging and an additional added value when purchasing a specific product results for the end user. In the application, an individual packaging is highly efficient, sustainable and represents an ideal marketing tool that corresponds to the current trend. Individual packaging material the packaging becomes a central part of brand marketing for manufacturers and sellers.
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