Furniture by famous designers or how the furniture design influences the economy?
The furniture are freely available. That’s why they are very much influenced by economic development. Leslie Carothers says. She is the representative of the company of the Kaleidoscope partnership. This is a social media and marketing company, specializing in the furniture industry.
“The good state of the economy is a prerequisite for the purchase of high-quality furniture, because people have more money for such investments to the available.”, she says. Continue to adding: “whether the local economy is somewhere strong or weak, are a few universal principles of success and they apply both the manufacturer and the dealer. The principles, which now bring forward the economy these are.”
The environmentally conscious companies bring the furniture economy forward
Carothers explains “Internet helps for the more Umweltzbewußtsein and better education of consumers. You understand exactly the influence their choice on the environment. Most parents are aware of the importance of recycling. The manufacturer of an authentic and environmentally-friendly products now have the leadership. This is true both for the weak and the strong economies.”
Also the rare furniture companies are a trend. They offer unique items on their websites
Examples include companies such as Joss and main, one King’s Lane, applies. These are popular with many users for the following reason: Here you can get some good quality and a high value for their hard-earned money. Many people want to have a unique and look for those mainly on such Internet sites.
Trader close with such Internet sellers also very worthwhile shops. This cause the stationary retailer to more people.
If a corporate management is aware about better education and wisdom of the modern consumer, then the business will be successful
Today’s consumer is looking for individual solutions. The furniture of your home must comply with their personal lifestyle, whose taste, and the quality.
All these factors affect the final decision. While everything within a reasonable budget has to happen.
Carothers believes the following: “the bloggers have a very great impact. You have achieved great success in educating the customers”
The younger group of consumers (between 25 and 35 years) deserves special attention. You know particularly well on issues of sustainable development.
“This generation of environmental education has begun practically in its baby years. You really know what is environmental protection. This is a synonym of quality for them. Environmentally conscious, “open minded” means in their case. The members of this generation are open to alternative methods of furniture purchase. You shy away from the search for quality furniture pieces also in the weirdest places. You are much more aware than older people about the broad possibilities.”
A company must understand how people search. Marketing must be aligned on the Internet
Every modern consumer research online before the implementation of a purchase. You buy their favorite things on the basis of detailed information. They compare prices online and search for opinions about the quality. The production is of importance. Prefer buying from their own country, which is due to environmental awareness.
According to Carothers, the young consumers expect all this from their favorite manufacturers.
How has the economy helped? According to Carothers, herself has educated consumers to more caution. The comparison has never before been so easy thanks to the Internet.
The economy, first in the United States and then around the world has educated people to more caution. They require most of what they can get for their money.
The mixture of old and new is a leading strategy
Here the social networks and Internet played a very large role.
The bloggers have made the reuse of your own fashionable vintage pieces, their new use and recycling. Often, this is a better quality than the pieces in the second hand have shops. Thanks to the blogger, it is no longer taboo to have such pieces. This mode is very common especially among young consumers.
To succeed, the manufacturer and Distributor on the needs of the universal designer must be aligned
Older consumers over 50 have other priorities and needs. According to Carothers, they strive for the peaceful retirement and the establishment in a small house. The heritage for their descendants remember also. You see the needs as something other than the desire. The today’s items must join until the end of their life. According to Carothers, these people buy up already, but they do much more critical than the young. But little is invested in many regions in the production of furniture for this target group.
The high quality as a guarantee for the lasting success
People with less purchasing power looking the better quality and they inform in detail before purchasing. The impulsive shopping due to low prices is more and more. Consumers rely on the durability.
Much more than earlier one consults with friends and family rather than alone and quickly make a decision. According to Carothers are consumers increasingly recognize the high value of deliberate decisions and thereby are looking for reinforcements. This is due to the industry. She has worked hard for the enforcement of these reasonable and healthy trends.
Cheap prices for trendy accessory bring success
In the fashion of the furniture’s not much looks different than in the fashion of garments. The best you should invest that’s why not too much. The accessory used.
Sometimes you can be fashionable by a lipstick.
You can buy also a lipstick for the House in the form of smaller things, like about bed pillows. Often, such items are then given away or passed on to children. They can be covered by new substances and new uses. Nowadays, the accessory must be produced with regard to these requests. They should not end up in the trash can, because it’s bad for the environment. The well-made accessories can be newly used over many years and bring its own character to the Interior.
Accessories, you can be fashionable even in a weak economy
Success comes through participation in global trade
To be successful in the long run, the manufacturers even before the establishment of the company must meet the following fundamental decision: they prefer a large or a small business. If you want to make really big deals, then you must get acquainted with the world map of the furniture trade. You have to go where the money is. Without this careful consideration, they have poor chances of survival.
Must be necessarily known with various channels of sales. One must carefully consider the best strategy for the exploitation of Internet resources. Viewing all advertising pages in your area several times. Then consider which brings the greatest benefits for you. A case for them is the family business. In this case, one must consider the line of development of the company really quite well. This will certainly strengthen the relationship with the current customers as well as win new.
Striking designs – wood frame
Carothers says the following at the end:
“Classic manufacturers are still driving the economy forward. You can do it in several ways. They communicate with their customers on social networks and mobile apps. Bring their advertising, even to the most unusual places and events. To understand the need of the people, after an off line communication.
The business understand the need for creativity.
Through this, the business must are converted into unusual and attractive places. It must be an attraction and so they are certainly often visited and are an important part of the community.”
Solid, attractive seating leather