Illustrator wanted: Gretchen Röehrs
Today we would like to introduce a young Illustrator and their exceptional works of art. It is called Gretchen Röehrs and came to fame recently thanks to their Instagram page .
In the ever-growing crowd of artists on Instagram, Gretchen Röehrs is characterised by its whimsical fashion illustrations. These designs on the basis of a few fine ink strokes, and then it adds very skillfully to fresh fruit and vegetables and other foods.
The San Francisco-based artist has spent some time in New York, where she has gained insight behind the scenes of the fashion world.
The young American artist and their extraordinary fashion illustrations with fruits and vegetables
The talented artist was commissioned by 4 big names in the fashion industry. Röehrs already has illustrations for Givenchy, Sonia Rykiel, Wes Gordon and Jason Wu.
Below in the image you can consider these: Givenchy, Jason Wu, Wes Gordon, Sonia Rykiel resort 2016 (seen from left to right)
Illustrators in the fashion industry
In an interview for that, American Harper’s BAZAAR has Gretchen Röehrs the following about her work betrayed:
HB: What is the story behind the idea to create fashion illustrations on the basis of food?
GR: It all started as a joke, as a friend of mine on the East Coast missing fresh fruit and vegetables in the winter time. I thought if he could eat no fruit, he would laugh at least at a couple great ladies in blackberries dresses.
Ladies in fig dresses
Fashion illustration for designer Jason Wu
Gretchen Röehrs ‘ project for Sonia Rykiel resort 2016
HB: Do you think that food and fashion have something in common?
GR: I think both have much in common. Fashion is like cooking. With much effort and with the correct processing you can create a masterpiece from average products (ingredients or substances). Christina Tosi bakes delicious cookies milk bar from remnants and REI Kawakubo designed as designer dresses out of garbage bags.
HB: What food do you prefer?
GR: Fruits and vegetables are always very attractive to me, especially when I visit the weekly farmer’s market in my neighborhood. As if she me therefore beseech that I first breathe a new life them. And only then may they in my plate “land”.
HB: Would you put junk food in your illustrations?
GR: Yes. I get the feeling that I’ve misled people. I am a sweet tooth and I can wait, use colorful candies. French Macarons seem to me good start.
Watermelon skirt for a sunny summer
HB: Are there any foods that you would not integrate into your works of art?
GR: I discovered cooking with butter for me, and this is perhaps the best thing that ever happened to me. I Cook like any dishes made with butter, but still I can’t make myself, to represent a butter dress.
A pleated skirt can be illustrated from pieces of avocado
HB: Is your favorite restaurant in the world…
GR: The restaurant scene in San Francisco is incredibly good. “State Bird Provisions” offers a fun dining experience. And “AQ” has always excellent seasonal menus. I’m still a big fan of “Tartine Bakery” and that’s why, I’m thrilled that this year Chad Robertson brings his incredibly delicious bread to New York and Tokyo.
HB: What inspires you?
GR: I find inspiration in everyday life and in very mundane things. Colors are a great fascination for me and that’s why Cook and do I draw with the strongest colors and products that I can find. A walk through Chinatown represents a big overload for my senses because of the cheesy trinkets, exotic fruits and different odors.
Taxis in cherries dress
HB: Please name some of your favorite Designer!
RG: I am however not enough brave to wear their clothes. But I’m very impressed by the collections of Alexander McQueen and Hussein Chalayan. The coffee table dress by Chalayan was one of the first looks, which have caught my love of fashion and everything that can be fashion. I personally find exquisite fashion by Jason Wu.
Ankle elegant corn dress
Summer outfits – wide shell dresses
Back in the Grandma’s Garden – radish outfits
HB: What is your working process?
RG: Usually “the food itself, say” what they want to be. Sometimes I must but change them in the form and bring in a certain look. Then I outline around it and let it live on.
Salads dress made of 3 types of vegetables
We hope this post has you like and it inspires you to give free rein to your creativity. Enjoy the photo gallery below!
You can find the original interview online on the page by Harper’s BAZAAR.
Spring vegetables inspire the spring/summer collections
Basil leaves – summer dress
Vegan clothing now has a new meaning
Elegant, airy dress made of spices represented, possibly of cinnamon
The splendour of the salad leaves
Egg yolk-ball and beach fashion
Pears-dresses in double-pack
What can a slice?
Raspberries-skirts conquer the beach
Fashion illustrations by Gretchen Röehrs