The Sustainable Fashion And The New Consciousness

Editor   June 29, 2016   Comments Off on The Sustainable Fashion And The New Consciousness

Sustainable fashion is the new H & M line

One of the common myths about the eco mode is that it is expensive. That was it, but currently there is no longer the case. Innovations in manufacturing allow the production of organic textiles with less effort, with fewest pollutants and without exploitation of cheap labor. Many of the brands known as fast fashion offer innovations in this field.

Sustainable fashion and environmentally conscious H & M policy


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Screen printing for the new campaign

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How is this possible? According to what principles does the sustainable fashion? You find out in the next few lines.

H & M is able to change the mind of the consumer

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Signal red for loyal customers

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Vanessa of Paradis is one of the most famous faces of the fashion brand

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Our example: H & M, the source of Reuters Agency

It all started with a major accident

Unfortunately this good story with a great tragedy has begun. The Rana Plaza in Bangladesh factory collapsed in the year 2013 and more than 1100 people came here to life. At that time, many people bad, even deadly working conditions these people have experienced. This was a significant moment in the history of sustainable fashion.

Olivia Wilde supports the sustainable Campagne

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Fair wages and working conditions

H & M signed many contracts which they promise fair wages and working conditions for the employees in Bangladesh. By 2018 it should be 850 000 people, which will get the payment, which can be described as fair wages.

This concerns the jobs in Bangladesh and in other towns that are developing on the basis of cheap labour.

Join also!

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Eco-friendly standards

This is connected with the environment is the most represented aspect in sustainable fashion. According to the company. More and more sustainable materials are used. There are incorporated most of the investments.

Since 2013, one of the Green most brands is world’s H & M.

“Close the loop” is the Campagne for recycled fashion

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The conclusions

In conclusion, we can say that the sustainable fashion takes some time to really enforce. The pressure of sustainable consumer behaviour is so great, that he is no longer to ignore. We’re going in the right direction!

And how it works

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Everything seems to be in our hands

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Organic children’s clothing the children are our future

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Recycle, wear and recycled again

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Ana Prodanovich for H & M

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The future is sustainable

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