Sustainable fashion is the new H & M line
One of the common myths about the eco mode is that it is expensive. That was it, but currently there is no longer the case. Innovations in manufacturing allow the production of organic textiles with less effort, with fewest pollutants and without exploitation of cheap labor. Many of the brands known as fast fashion offer innovations in this field.
Sustainable fashion and environmentally conscious H & M policy
Screen printing for the new campaign
How is this possible? According to what principles does the sustainable fashion? You find out in the next few lines.
H & M is able to change the mind of the consumer
Signal red for loyal customers
Vanessa of Paradis is one of the most famous faces of the fashion brand
Our example: H & M, the source of Reuters Agency
It all started with a major accident
Unfortunately this good story with a great tragedy has begun. The Rana Plaza in Bangladesh factory collapsed in the year 2013 and more than 1100 people came here to life. At that time, many people bad, even deadly working conditions these people have experienced. This was a significant moment in the history of sustainable fashion.
Olivia Wilde supports the sustainable Campagne
Fair wages and working conditions
H & M signed many contracts which they promise fair wages and working conditions for the employees in Bangladesh. By 2018 it should be 850 000 people, which will get the payment, which can be described as fair wages.
This concerns the jobs in Bangladesh and in other towns that are developing on the basis of cheap labour.
This is connected with the environment is the most represented aspect in sustainable fashion. According to the company. More and more sustainable materials are used. There are incorporated most of the investments.
Since 2013, one of the Green most brands is world’s H & M.
“Close the loop” is the Campagne for recycled fashion
In conclusion, we can say that the sustainable fashion takes some time to really enforce. The pressure of sustainable consumer behaviour is so great, that he is no longer to ignore. We’re going in the right direction!
And how it works
Everything seems to be in our hands
Organic children’s clothing the children are our future
Recycle, wear and recycled again
Ana Prodanovich for H & M
The future is sustainable