Can you understand the hype which is made to social networks such as Facebook, Twitter, Instagram and co? Or you rather belong to the generation which prefers to ignore all this “stuff” and hopes that provide the interest in the show sometime again, flatten out?
Social media has become a phenomenon, which even the inventors such as Mark Zuckerberg have probably not thought possible. And the interest in Facebook, what was actually designed as a social network for American universities, is not abating despite huge competition like Instagram. Quite the contrary. Users all over the world are focusing not on a social network, but use multiple networks at the same time. They combine their activities and to try to reach a wider audience.
It is not only young people who present their private lives in such networks. Also, more and more companies use networks to optimize customer acquisition and to make the company fit for the future. Because one thing is clear: without Internet and social media in future no company can survive. No matter whether it is the bakery next door, a dealer, or a company, which operates exclusively over the Internet. Who is not represented in social media, is not on the pulse of time and lose important customers and hence purchasing power.
What can cause a well-off social media for a company?
Particularly small businesses find it hard even to take advantage of the possibilities of social media. They do not recognize the potential behind it and have concerns that too much time for the creation and the support of the channels must be applied. But which is not the case. Quite the contrary.
Certainly it seems that creating a profile or a channel takes a little time. After all, a concept should be developed in advance, which has some recognition value for the company and also a concrete goal. But when once the foundations have been laid, it is very easy to build and to reap the benefits of social media for the enterprise.
Because the social media exactly the target group can be achieved, should be addressed. Advertising can be carried, free of charge in the whole world, the customer contact is also free possible without phone support or other costly Affairs. And innovations that are affecting the company and that known to be done, can be shared with all interested followers within a few minutes.
On top of that, the social media offer the opportunity to connect with other businesses in contact. In addition, it can be seen quite well what is the competition. You can be one step ahead this. All in all benefit not only individuals on the possibilities of social media, but also companies. And this should be kept in mind, when you think about whether you want to or not be active in the social media.
Source: Socialmediadaily.de – the provider for Facebook likes to buy